Case Study: How We Helped JIET Jind College Rank #1 on Google | TechGosh

Case Study: How We Helped an Engineering College Rank #1 on Google

Discover how our comprehensive SEO strategy transformed an educational institution's online presence and drove significant growth in organic traffic.

📅 March 20, 2025

⏱️ 8 min read

🏷️ Education, SEO, Case Study

The Challenge

A prominent engineering institution in Haryana, approached TechGosh with a common challenge faced by educational institutions: limited online visibility despite offering quality education. The college was struggling to attract prospective students through their website, which was ranking poorly for relevant keywords like "top engineering college in Haryana" and related search terms.

With increasing competition in the education sector and the growing importance of online presence for student recruitment, the college needed a comprehensive SEO strategy that would not only improve their rankings but also drive qualified traffic to their website.

                        Key Challenges:
                        Low organic visibility for target keywords
Limited content addressing student and parent queries
Poor technical SEO implementation
Lack of structured data and local SEO optimization
Insufficient backlink profile

                    

Our Approach

At TechGosh, we believe in a data-driven, comprehensive approach to SEO. For College, we developed a multi-faceted strategy that addressed all aspects of modern SEO, from technical optimization to content creation and link building.

Keyword Research

Conducted extensive research to identify high-value, less competitive long-tail keywords that would attract qualified traffic.

Technical SEO

Implemented comprehensive technical optimizations to improve site performance, mobile responsiveness, and search engine crawling.

Content Strategy

Developed high-quality, SEO-optimized content that addressed the needs and questions of prospective students and their parents.

Our Step-by-Step Process

1. Thorough Keyword Research

We began by conducting extensive keyword research to identify high-value, less competitive long-tail keywords that would attract qualified traffic. Using tools like Google Keyword Planner, Ahrefs, and SEMrush, we analyzed search intent, competition levels, and potential traffic for various keyword combinations.

"best engineering college in Haryana for computer science"
"engineering college in Jind with placement records"
"affordable engineering colleges in Haryana with good infrastructure"
"engineering college admission process in Haryana"

2. Technical SEO Optimization

We conducted a comprehensive technical audit of the college website and implemented several optimizations to improve site performance, mobile responsiveness, and search engine crawling.

Improved page load speed by optimizing images and implementing browser caching
Enhanced mobile responsiveness for better user experience
Implemented structured data markup (Schema.org) for educational institutions
Fixed broken links and improved internal linking structure
Optimized meta tags, including title tags, meta descriptions, and header tags

3. Content Strategy

Content is king in SEO, and we developed a comprehensive content strategy that addressed the needs and questions of prospective students and their parents.

Created detailed program pages for each engineering discipline
Developed informative blog posts about engineering education, career prospects, and college life
Added student testimonials and success stories
Created comprehensive guides about the admission process
Developed content about campus facilities, faculty, and infrastructure
Integrated relevant content from TechGosh's expert blogs, including Why SEO is Important and Custom Modern Strategies That Give Guaranteed Results

4. Local SEO Optimization

As a local educational institution, we implemented a robust local SEO strategy to improve visibility in regional search results.

Optimized Google My Business listing with accurate information and regular updates
Created and optimized location-specific landing pages
Encouraged and managed student reviews on Google and other platforms
Built citations on educational directories and local business listings

5. Link Building Strategy

We developed a diverse backlink profile through various strategies to improve domain authority and search rankings.

Outreach to educational blogs and websites for guest posting opportunities
Created shareable content that naturally attracted backlinks
Built relationships with education journalists and influencers
Participated in educational forums and communities with valuable contributions
Secured mentions in local news and media coverage

The Results

Our comprehensive SEO strategy delivered impressive results for an engineering college within six months of implementation. The college's online presence was transformed, leading to significant improvements in organic traffic, rankings, and engagement.

156%

Increase in Organic Traffic

89%

Improvement in SERP Rankings

47%

Higher Engagement Rates

Key Achievements:

Secured #1 ranking for "top engineering college in Haryana"
Ranked in top 3 positions for 15+ relevant keywords
Increased organic traffic from 2,500 to 6,400 monthly visitors
Improved average time on site from 1:45 to 3:20 minutes
Reduced bounce rate from 68% to 42%
Generated 320+ qualified leads through organic traffic

Long-Term Benefits

One of the most significant advantages of our SEO strategy is its long-term impact. Unlike paid advertising, which stops delivering results as soon as you stop paying, SEO continues to yield benefits long after implementation.

Even after the initial project was completed and ongoing maintenance was put on hold, continued to maintain strong rankings and receive organic traffic. This demonstrates the lasting value of a well-executed SEO strategy.

Sustained growth in organic traffic and rankings

Increased student inquiries and applications

The college has also benefited from:

Increased brand authority and credibility in the education sector
Higher quality student inquiries and applications
Improved visibility during peak admission seasons
Enhanced online reputation through positive reviews and mentions
Better ROI compared to traditional marketing methods

Why Our SEO Approach Works

Data-Driven Strategy

Our comprehensive approach combines advanced analytics with proven SEO techniques to deliver measurable results for educational institutions.

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Targeted Keywords

Strategic keyword research and optimization that helps you rank for terms that matter to prospective students and parents.

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Mobile Optimization

Responsive design and mobile-first approach ensures your content looks great and performs well on all devices.

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Local SEO Focus

Targeted local SEO strategies that help you dominate regional search results and attract nearby prospective students.

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Want to Learn More About Our SEO Approach?

The success we achieved is just one example of our proven SEO methodology. We've documented our approach in detail through our comprehensive blog articles that dive deeper into the strategies and principles that drive our results.

Custom Modern Strategies That Give Guaranteed Results

This in-depth guide reveals the exact SEO tactics we use to help clients achieve top rankings. Learn about our keyword research methodology, content optimization techniques, and technical SEO implementations.

Advanced keyword research
Content optimization techniques
Technical SEO implementations
Link building approaches

Read Article

Why SEO Is Important

Understand the fundamental importance of SEO in today's digital landscape. This article explains why SEO isn't just an option but a necessity for businesses looking to establish a strong online presence.

Business impact of search visibility
Driving qualified, high-intent traffic
Cost-effectiveness vs. paid advertising
Long-term benefits of search authority

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Ready to Transform Your Educational Institution's Online Presence?

Our team of SEO experts specializes in helping educational institutions improve their visibility, attract more students, and achieve sustainable growth through organic search.

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